business Architecture - The report Publishing Example
Business architecture is about understanding the main characteristics of any business. The objective is to understand what makes this enterprise special and valuable. This example is about the record publishing business.
Article publishing is relatively new and serves as a good case study.
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In understanding record publishing it is helpful to switch to someone else area that we already know of. In this case the best parallel is offered in the corporal world, like that of the logistics.
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The record publishing process has three main activities:
delivery of article - this is the supplier who uses its own car to bring in the package.
the publisher who receives the package (content) and who defines (labels) the right category.
the publisher delivers the article to the marketplace (category)
the publisher partners with a advertiser who adds the right advertisement on each package (content)
clients can freely retrieve packages of content. More article of more suppliers will growth the attentiveness of inherent readers.
The core characteristics of this enterprise is that of the marketplace. Marketplaces have an inherent value because of the addition return on users of the market. More users create more advertisement.
The value for the personel supplier of article lies in the exposure of its article on the market. It can now be "purchased" by clients. On a general marketplace this is a real buy, on a virtual record marketplace it offers only a part of the faultless sales cycle; informing clients about the product.
But there is someone else secret value in this process that is often neglected also for customary transporters.
Transport and trade are very intimately related. A transporter who delivers a particular package to someone else location know about the article (what goods he is carrying) and about the market. The higher the volume of the transport, the more facts and knowledge will be gathered about the market. And this is valuable information. This is one of the reasons why vehicle and trade often form a good enterprise model.
Article publishing is like this. The publisher knows what is searched for and knows the supply. It is a secret enterprise value.
© 2007 Hans Bool
business Architecture - The report Publishing Example
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